A crowd of people in the street at the 2024 Grey Cup Festival.

About

Bringing B.C. together through sports

Let’s Go BC™

We believe in the power of sport. To lift us up. Inspire us. To move our province forward.

Like an athlete in a championship game, the people of B.C. will rise to meet this moment. We play with pride. We play with grit. We play with heart.

But we don’t stop at the final score. We keep going. Because sport does so much more for our health and well-being. It connects communities, boosts our economy, and makes the province an even better place to live, work and play.

Uniting B.C. through the power of sport isn’t just what we do. It’s who we are.

So let’s never give up. Let’s give it our all. Let’s Go BC™.

Athletes compete in a Rugby match during the 2018 Rugby Sevens.
Photo courtesy of Victory Creative

Reconciliation Through Sport

Indigenous peoples have lived on and cared for these lands since time immemorial. As we walk the path of reconciliation, we will honour Call to Action 91 of the Truth and Reconciliation Commission. We will respect Indigenous protocols. And we will engage Indigenous communities in planning and participating in major sport events.