Athletes compete in a Rugby match during the 2018 Rugby Sevens.
Photo courtesy of Victory Creative

We’re turning major sport events into opportunities for people in B.C. Now that’s something to cheer for.

Loud and Proud

Let’s Go BC™ brings people together and creates benefits from hosting big sporting events. Through the power of sport, we are growing our economy and creating lasting legacies for people.

A crowd of people in the street at the 2024 Grey Cup Festival.
A crowd at a live event facing a stage lit with colourful lights.

Sports Leave Lasting Legacies

From the Olympics to the FIFA World Cup, B.C. is a top-tier sport host. But what makes these events great are the benefits they create for communities.